Tax Prep Software Shared Data With Big Tech
Meta Pixel Collects Massive Amounts Of Information
August 2, 2023—Several tax-preparation companies used a computer code known as pixels to share millions of data about users with Meta and Google, according to a congressional investigation.
The companies TaxAct, TaxSlayer, and H&R Block confirmed to Senate investigators that they used Meta Pixel on their websites and a similar code for Google Analytics.
The Meta Pixel is a piece of code used to track website visitors and their actions offsite. According to Meta, the parent company of Facebook, it is used for advertising and ad-targeting purposes. But the congressional report reveals that pixels contain "massive amounts of user data."
Data Shared
The report indicates that taxpayers who used the company websites to file th...